BEDGEAR Appoints Head of Human Capital and Culture and Sleep Coaches in the United States

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Furniture World News Bureau on 04/08/2022




BEDGEAR®, the Performance brand that offers innovative bedding with a focus on active lifestyles and well-being, announced two new strategic sales managers, elevates the head of human capital and culture and three performance coaches. sleep coach and welcomes the first Australian sleep coach. These calculated moves reinforce BEDGEAR’s commitment to building strong teams in the US and Asia-Pacific that support the brand’s broad growth in 2022.

“BEDGEAR is not only a customer-focused company that continues to see exponential growth from our global retail partners, particularly in Australia, but also hyper-focused on growing our people,” said said Ashley Fillinger, who has been named Director of Human Capital and Culture. Joining BEDGEAR in 2014 as Human Resources Generalist, Fillinger is responsible for all human capital management initiatives including workforce planning and strategic recruitment, employee engagement, performance and compensation and benefits.

“BEDGEAR aims to provide a work environment that accelerates the growth of all members of its team,” added Fillinger. “BEDGEAR wishes to enrich its team members both personally and professionally and will provide the extra support and impetus to enable them to reach new heights and achieve new goals. That is why our team members embody the core values ​​of the company: Hungry, Humble, Curious, Clever, Committed and Humanitarian.”

To achieve BEDGEAR’s ambitious goals, the new Sales Managers will work in tandem with our Player Development Specialists and Sleep Coaches to not only ensure they have BEDGEAR’s innovative performance products, but also that their Store Sales Associates are trained extensively when assisting their own in-store shoppers.

New hires in sales management:

  • Tony Catanza joins BEDGEAR as Director of Marketing and Sales for the Southeast US Territory. Catanza comes to BEDGEAR with extensive experience in the mattress industry, holding VP of Sales roles at Serta and Restonic. With over 15 additional years of experience in the health and wellness industry, Catanza’s experience will help develop BEDGEAR’s short and long term sales strategies to achieve company profit goals. ‘company. Catanza reports to Leslie Clay, vice president of marketing and sales for North America.
  • Jonathan Mullinax joins BEDGEAR as Director of Marketing and Sales for the Western US Territory. Mullinax comes to BEDGEAR with a wealth of experience in the mattress and furniture industry. Mullinax has held positions as Vice President of Sales at Simmons Bedding Company, America’s Mattress and Hollywood Bed & Spring Manufacturing Co. With 20 years of specific bedding experience, Mullinax will lead the short and long term sales strategies of BEDGEAR to achieve corporate profit goals. . Mullinax reports to Leslie Clay, vice president of marketing and sales for North America.

Sleep Trainer Elevations:

  • Nicole Felix-Coschignano has been elevated to the rank of Player Development Specialist and will have specific sales initiatives and sales education responsibilities. Bilingual in Spanish, it will serve the American territories of the Southeast and South America. Felix-Coschignano has been a dedicated employee of BEDGEAR for almost four years. Joining the company in 2018, Felix-Coschignano served as a sleep coach focusing on South Florida and South America. Felix-Coschignano has extensive mattress and furniture experience, overseeing local Mattress Firm and King Mattress stores in South Florida, as well as key customer service and sales roles at Serta and Macy’s. Felix-Coschignano reports to Holly Adorno, director of player development.
  • Frank Lopez has been elevated to the rank of Player Development Specialist and will have specific sales initiatives and sales education responsibilities. A bilingual Spanish speaker, he will service Central Florida and lead industry-specific events. Lopez has worked at BEDGEAR for over three years. Joining the company in 2019, Lopez served as a sleep coach focusing on North Florida. Lopez has extensive mattress experience, having served as an area manager at Mattress Firm for 10 years and as a field sales specialist at Serta Simmons Bedding. Lopez reports to Holly Adorno, director of player development.
  • Colin Wolf has been elevated to the rank of Player Development Specialist and will have specific sales initiatives and sales education responsibilities. It will serve the Northeastern United States and Tri-State Territories. Wolf has worked at BEDGEAR for three years. Joining the company in 2019, Wolf served as a sleep coach focusing on the Northeastern United States territory. Wolf’s mattress experience began with his family furniture business. He also became a key account and sales trainer at Restonic. Wolf reports to Holly Adorno, Director of Player Development.

New Sleep Coach in Australia:

  • Jodie Cartwright joins BEDGEAR as one of Australia’s first sleep coaches. Cartwright has a background in beauty and health, including as a diversionary therapist. In addition to being a BEDGEAR Brand Champion, Cartwright will deliver educational seminars to the company’s retail partners in Australia to help drive in-store sales. Cartwright reports to Ross Stuart, BEDGEAR’s president for Asia-Pacific.


About BEDGEAR®

Launched in 2009, BEDGEAR is the Performance brand that offers innovative bedding focusing on an active lifestyle and well-being. BEDGEAR sleep solutions are designed with fabrics that wick away moisture, instantly cool and maximize airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people think about sleep by developing interactive in-store experiences and breathable bedding products that are personally tailored to a consumer based on specific factors, including body type, sleeping position. and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure that fewer returned goods are sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the United States, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, children’s and baby products that often feature removable and washable covers to maintain an environment clean and healthy sleep. BEDGEAR is represented in over 4,000 retail stores worldwide and has been granted over 220 US and worldwide patents, trademark registrations and pending applications. Wake Ready™! Learn more at bedgear.com.

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